Localization

Consistency isn't uniformity: what Qonto learned about keeping one brand voice across eight markets

Why the formal "you" works in Frankfurt and backfires in Madrid, why feeding your brand guidelines to AI doesn’t always work, and what your content team…

Jun 9 • Weglot

Localization Campaign of the Month: Cif + Brazil

We look into Cif's supremely resonant campaign in Brazil and how they capitalized the social media power of some of the country's biggest personalities.

Jan 22 • Weglot

Localization Campaign of the Month: Uber Eats + Mexico

We look into UberEats's clever campaign in Mexico and how they put the spotlight on the pillar of community: abuela.

Jan 22 • Weglot

Localization Campaign of the Month: Krispy Kreme + France

We look into Krispy Kreme's impressively witty entry into France and how they dared frame their product around one of France's most beloved cultural…

Jan 22 • Weglot

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